[transitive, often passive] to try to persuade people that somebody/something is important or valuable by praising them/it (Oxford)
[intransitive, transitive] (especially British English) to try to persuade people to buy your goods or services, especially by going to them and asking them directly (Oxford)
to advertise, talk about, or praise something or someone repeatedly, especially as a way of encouraging people to like, accept, or buy something (Cambridge)
Their much-touted expansion plans have come to nothing. (Oxford)
He's busy touting his client's latest book around London publishers. (Oxford)
The minister has been touting these ideas for some time. (Cambridge)
touted expansion plans
touting client's latest book
touting the ideas
Publicize
Promote
Conceal
Discourage
Tout